As Bugatti’s lead digital agency of record, Lisa took the audience of fans, enthusiasts and buyers on a progressive revealing journey to discover a new chapter in this brand’s rich automotive history. From defined the content strategy across all digital channels that bridge the gap between what is real and what only exists in the audience’s imagination.
The creative opportunity was to build the dream around the product, its philosophy and the truism of the Bugatti brand story realised in the #IMAGINEBUGATTI campaign.
Working directly with the design, marketing and PR teams Lisa delivered and originated content as well as a digital hub. This hub became a core destination and immersive experience that evolved over the campaign as Bugatti transcend from imagination to reality. Using #IMAGINEBUGATTI as a call to action to engage their participation in ongoing social media activation. This united the progressive stages of the campaign and kept conversation alive in an always-on context over the coming months.
This new chapter started with our Imagine the Dawn teaser, a dark and atmospheric piece celebrating the inner challenger, the inner beast that makes Bugatti seek out and take on the impossible. Through a twenty-hour race driver viewers experienced Bugatti’s ambitious imagination.
