Lisa Blythman-Wood is an award-winning senior creative leader with over two decades of experience creating groundbreaking solutions in digital, strategic design, social content and product development for the world's most successful global retailers, sports organisations, corporates and consumer companies.
Proven history of leveraging creative competency to building client relationships to increase revenue, winning new business, excite consumers and growing iconic brands. Recognised as one of the BIMA HOT 100 three years running as A champion of change.
Lisa believes that technology can enable greater human experiences, but we should never forget those experiences must deliver value to clients and their customers. She has gained the vision and ability to generate great ideas and develop these into virtual and real environments. A strong team player never lacking in commitment and energy, Lisa approaches creative problems with a professional, practical and pro-active attitude.
By working closely with people from disparate disciplines within a business Lisa can orchestrate and bring together the skills and ideas of a team, enabling the creation of award winning work. With a meticulous eye for detail and a genuine drive to think holistically about the creative solution. Passionate about the brands she works with, Lisa has developed an impressive portfolio of successful interactive experiences and communication solutions with creative concepts being key.
Work produced for the clients under her remit is world class both in concept and execution. Priding herself in being responsible for developing the creative department and their abilities, by promoting creativity internally and being an evangelist for change, diversity and opportunity within any agency she works for.
Recently leading an initiative Lisa launched a series of experiments to challenge the norms of agency and industry behaviour for the year ahead - ‘Implementing a Culture of Experimentation’ - to question the status quo of the way we work. The aim is to establish a culture that elevates the trust and responsibility we place in employees and colleagues. Lisa is committed to making a difference; she exudes optimism, passion and leadership for our industry and its future.
